Leading the BID industry
Leading the BID industry
Your business plan is pivotal in setting out the BID's vision, values and deliverables to its stakeholders. It is the most important document a BID publishes and should inspire, enthuse and reassure levy paying businesses.
A business plan should extend beyond the financial elements required by the BID Regulations. It should explain the context, set out the services to be delivered together with their justification through research, and explain the rules that will apply and enable collection of the levy.
The ultimate objective is to instil complete confidence in its levy payers.
Our skilled Business Plan team offer both a detailed copywriting and design service. Below you can find out more about what is involved with each of these services.
Our Business Plan Designs
The physical presentation of your business plan provides the all-important first impression to your levy payers. Our design team, who are trained and vastly experienced in BID marketing, graphic design, place branding and communications, offer a business plan design service for BIDs. We begin by helping you direct the look and feel of your business plan in a brand workshop, before bringing this to life in a complete creative design service which assembles your layout, brand, imagery, typography, and much more.
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Copywriting is a fundamental part of a successful business plan and using the right methods and tactics to showcase your priorities and projects is vital. With many years’ experience in town and city centre regeneration, our copywriting team understand how best to convey a compelling and clear narrative to engage your levy payers and promote your BID. We collect data specific to the BID, and apply context to it throughout the plan. This demonstrates that extensive research has been undertaken and provides quantitative evidence, adding substantial value and weight to the text.
The necessity of possessing BID expertise when constructing the business plan is exemplified by the benefit that applying and contextualising relevant data bring to the text.
These services can be delivered individually, or they can be run concurrently as part of a fully comprehensive service. The critical aspect of any of our Business Plan services, is that a governance check is included in both. Our expert BID policy & regulation team offer a concise check to ensure that all governance aspects are included and correct. This check separates our service from any other provider, and is an important feature in a BID Business Plan in the eyes of voters.
Get in touchDanielle McRorie-Smith, Project Director, Go Forth Stirling BID
"I would like to thank the team for their extensive support creating our business plan; developing and improving our brand and creating a new vision strategy for Stirling BID. As it was our first renewal, the support provided was extensive and invaluable.
The process and result absolutely exceeded our expectations!"
Cyril Bekoe, BID Manager, Ilford BID
"The BID’s business plan is a crucial document and the Bb team provided great support with the pagination, copy writing and design. We were delighted with the end result and enjoyed working with the Bb team."
