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Diploma in BID Leadership

Leadership is different from management. Leadership is about doing the right things right. It’s about setting directions, building visions, and making something new. It's about taking a group of people on a journey and mapping out what an organisation needs to do to succeed. At its best it is creative, inspiring, motivating and exciting.

At the same time, while leaders set the direction, they must also use management skills to guide their people to the right destination, in a smooth and efficient way. They need to be confident in the key managerial areas of people, money, law, governance and communications. This programme looks at each of these areas in turn.

Good leadership requires self-reflection, along with an understanding of where a business might be going. The Diploma in BID Leadership will allow that. Working in a small learning set, the group will self-reflect, share, learn and discuss. It's designed for senior BID employees, with some five years of experience and is ideal for graduates of the Certificate in BID Management.

Class 2 will be held virtually via zoom.

If you are interested in applying for this course please email contact@britishbids.info.


Session 1 (22nd September 2022, 10:30 -13:00)

Learning to lead

This introductory session will allow the group to introduce themselves, talk about their experiences and what they want to gain from the course. It will introduce the habits of horizon scanning, recording, reflecting and setting up a learning set so that the group can share experiences, knowledge and information.

Session Tutor – Chris Turner


Session 2 (28th September 2022, 10:30 -13:00)

The Psychology of Leadership

This session gets leaders focused on the psychological aspects of leadership that drive up emotional intelligence, improve results and create solid relationships.

In advance of this session, you will complete an online questionnaire which generates an insightful psychometric report. During the session, the report will be used to help you understand:

  • Your leadership style and preferences while at work
  • How you can leverage your strengths to achieve success in your role
  • The blind spots and possible weaknesses that create your leadership shadow and how you can address and develop these areas

You will be introduced to a framework that will allow you to better read what your people need from you as a leader, and how best to influence and connect with your team and your key BID stakeholders. Finally, we will provide a valuable lens for you to assess your team’s resilience and performance levels, enabling you to make the necessary adjustments that will increase your team’s chances of success.

Tutor – Adam Brown


Session 3 (5th October 2022, 10:30 - 13:00)

Corporate Matters

This session will look at the basic elements of English company law and the rights and liabilities of the people involved in running a limited company. Including;

  • Limited companies and companies limited by guarantee
  • The company’s constitution – the purpose and effect of articles of association
  • Rights and obligations of the members of a company
  • Appointing and removing directors
  • Directors’ duties and potential liabilities

Tutor – Keith Lewington


Session 4 (12th October 2022, 10:30 -13:00)

Avoiding and resolving difficult employment law and personnel issues

This session will look at the importance of understanding employment law and associated issues. Including;

  • Disciplinary issues and dismissals - What steps do I need to take to avoid an unfair dismissal?
  • Managing poor performance - How do I deal with individual performance issues in my team?
  • Hiring and firing employees - How do I protect the BID and protect myself?
  • Protected conversations and settlement agreements - How do I negotiate a clean break exit?

Tutor - Richard Stace


Session 5 (19th October 2022, 10:30 -13:00)

Setting out the future – Strategy, objectives and tactics

This session enables leaders to think through their role in setting out the future for their BID, ensuring they achieve excellent direction, alignment and commitment within the team, to achieve long term success. We will look at a number of tools and techniques that support students in this area.

By the end of the session students will feel confident and able to:

  • Better understand their leadership role
  • Formulate objectives for the team, and team members, that align with BID strategy
  • Achieve alignment through prioritising the efforts of the team
  • Overcome challenges and ensure team commitment through purpose, mastery and autonomy

Tutor - Adam Brown


Session 6 (21st October 2022, 10:30 -13:00)

Using Media Effectively

This will be a practical session focusing on effective press and social media campaigning. At the end of the session, you will be able to take away tips and information and put them into practice immediately. The session will cover how to plan a community campaign using the highly effective ‘OASIS’ model - making sure everything you do is intelligent, impactful and fits in with your objectives. You will look at how to secure quality coverage in the press - including what makes a ‘newsworthy' story that will cut through the noise. The session will look at how to create content for your social media channels that is interesting, relevant and engaging. You will learn effective ways to approach tv and radio interviews and tips on public speaking.

Tutor - Ray Sadri


Session 7 (27th October 2022, 10:30 - 13:00)

Pre-reflective presentation session with Chris Turner ahead of the final reflective session.


Session 8 (2nd November 2022, 10:30 - 13:00)

Reflective presentation

This final session will bring together the various elements of the programme by way of a self reflective presentation from each participant on their learning during the course, allowing them to think critically about their own development and practical progress. Reflective reports of this sort develop a capacity for critical reflection on professional performance. This is key to developing ethical practice in a wide range of fields, from business, to medicine, to teaching. People who have experience with reflective reports are better able to reflect on their day to day practice, and they also have the ability to summarise and contextualise their performance for colleagues and governing authorities. This session will consolidate your understanding of the sessions, following which the Diploma award decision will be made. Delegates must have attended all of the sessions to complete the Diploma.

Tutor - Chris Turner

Session 1 – Professor Christopher Turner

Professor Turner is an economist and information scientist who has taught and researched in several universities. He has produced books and papers, lectured and undertaken consultancy around the world, and is currently Chief Executive of British BIDs.

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Session 2 – Adam Brown

Adam Brown is an experienced Learning and Development Practitioner with a wealth of leadership and stakeholder management experience from high-end hospitality institutions, such as Marriott International and Radisson Edwardian Hotels, as well as working with teams across global manufacturing, logistics and elite sport to increase communication and effectiveness. Adam is a member of the Chartered Institute of Personnel and Development and is certified in a number of psychometric evaluation tools.

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Session 3 – Keith Lewington

Keith is a solicitor specialising in company law. He was head of the corporate department of a large national law firm for many years before joining the agile law firm Excello Law 10 years ago, where he has gained wide experience with BID companies. He has also lectured solicitors and others on company law topics for the past 30 years.

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Session 4 - Richard Stace

Richard is a solicitor who specialises in employment and discrimination law. He spent the first half of his professional career in a regional law firm establishing and leading a team of employment law solicitors and the second half running his own niche employment practice. Within the BIDs industry, Richard was a non-executive Director and Chairman of Central Management Solutions Ltd, delivers training to BID companies and levy-payers, and currently advises a number of BIDs on their employment and HR issues.

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Session 5 – Adam Brown

Adam Brown is an experienced Learning and Development Practitioner with a wealth of leadership and stakeholder management experience from high-end hospitality institutions, such as Marriott International and Radisson Edwardian Hotels, as well as working with teams across global manufacturing, logistics and elite sport to increase communication and effectiveness. Adam is a member of the Chartered Institute of Personnel and Development and is certified in a number of psychometric evaluation tools.

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Session 6 - Ray Sadri

The session will be run by Ray Sadri who is an ex BBC journalist and former central government chief press officer - he now helps run community campaigns in the worlds of business and politics.

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Session 7 – Professor Christopher Turner

Professor Turner is an economist and information scientist who has taught and researched in several universities. He has produced books and papers, lectured and undertaken consultancy around the world, and is currently Chief Executive of British BIDs.

MATTHEW JOHN, MYMILTONKEYNES

“The Diploma in BID Leadership really is a valuable progression from the CiBM course as it challenges notions that you have and invites you to realise the potential you have for leadership. The course provides a lot of valuable insight and is a fascinating look at, not just BIDs, but also a persons own psychology and how behaviour patterns impact everyday life. The psychology part was a particularly powerful but also humbling experience as it presented a persons strengths and weaknesses in a manner that will invite growth and acceptance of one's own self. It delves far more deeply than other courses and allows for reflection on issues holding us back and how to grow and move on to be better leaders and better people”.

VICKY LEE, BRISTOL CITY CENTRE BID
"As always when undertaking a course with British BIDs you get to share that experience with industry colleagues, which is always so insightful. The DiBL was fantastic for those working in the industry newly in position as a BID manager or equivalent. It was an opportunity to reflect on your leadership style, governance, financial management and communications. I’d highly recommend this course."

PAUL SPENCER, WINCHESTER BID
"I would recommend this Diploma to anyone in a BID leadership role, and I found it to be a very useful follow up from the Certificate in BID Management. This is a leadership course tailored to the needs of BID professionals and delivered by a team of knowledgeable and engaging tutors. It provides opportunities not only for learning and reflection on key topics such as corporate and financial matters, HR and people management, media campaigns and our own leadership styles, but also valuable opportunities to meet, network and share experiences with other people working in the industry."

NATASHA PATEL, YOUR ACTON BID
“By doing the Diploma in BID Leadership Diploma, I was able to reflect and learn how to become a better leader to my peers and BID members. I learnt the essentials of running the BID behind the scenes! The course allowed me to understand the roles of BID directors and the formality of BID law. I would recommend this course if you are new to a management role in BIDs.”

MIKE TRUELOVE, HEREFORD BID
"The Diploma in BID Leadership was a powerful yet compact course that recognised participants are busy leaders. The sessions were full of key lessons and industry practice that complemented our own knowledge, and importantly, allowed us to share experiences with each other which brought the subject material to life. I cannot recommend this course enough."

STEVE BLUFF, BROADMEAD BID
“ The Diploma in BID Leadership is a perfect accompaniment to the CiBM for leaders in the BID community as it moves beyond teaching the technical know-how and deep dives into valuable and interesting topics that will support you in driving great performance.

The 7 sessions are really comprehensive and very practical because they are all delivered by experts in their field who have the experience and knowledge to help you develop new strategies and ways of thinking and the fact that it is done alongside likeminded BID leaders makes the learning even more immersive and fun.”

MELANIE BECK, MYMILTONKEYNES
"I recently attended the first class of the Diploma in BID Leadership. The course outline covered all the principal topics for any person leading a BID.

I found each session to be informative and challenging. Each week I found a number of important takeaways which encouraged me to review my BID processes. The session on my own leadership style and how it might affect others was of particular interest and has certainly made me reflect and make changes in my style and how I respond to my colleagues. I suspect this will be ‘work in progress’ for some time to come.

Also of note was the session on “Communicating with the Media”. I could have arrogantly said I had nothing to learn from this session. How wrong was I. It gave me more tools and more insight into what my strategy and follow up should contain. A thoroughly worthwhile eight weeks which has broadened my knowledge and me as a BID leader. "

CRAIG HURRING, LOVE WIMBLEDON BID
"BID leaders are increasingly expected to have knowledge in so many areas of business - people management, governance, finance, employment law, marketing - and are expected to apply those in the context of unprecedented and complex place-shaping challenges. The Diploma in BID Leadership is an excellent programme to build your Swiss Army Knife of BID leadership skills, and provides you with an invaluable network of fellow BID professionals to work with, as BID leaders collectively consider the essential role we increasingly play in the recovery plans of our towns and cities."

2022

Class 1

Jill Farnsworth, Watford BID

Nicola Grant, Positively Putney

Matthew John, MyMiltonKeynes

2021

Cherry Shine, Wolverhampton City Centre BID

Jodie McAndrew, Collectively Camberley

Gavin Stewart, Brilliant Brighton

Sharon Clarke, Worthing BID

Paul Spencer, Winchester BID

Danielle McRorie-Smith, Go Forth Stirling

Natasha Patel, Your Acton BID

Ian Sandison, Cambridge BID

Cyril Bekoe, Ilford BID

Sally Gilborn, North Notts BID

Vicky Lee, Bristol City Centre BID

Lucy Stanford, Nottingham BID


2020

Mike Crane, Uxbridge BID

Craig Hurring, Love Wimbledon BID

Sophie Alexander, Ipswich Central

Melanie Beck, MyMiltonKeynes

Mike Truelove, Hereford BID

Chris Travers, Orpington 1st

Steve Bluff, Bristol Broadmead