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Certificate In BID Management


In light of Coronavirus, online training is now available to better equip the industry to deal with the current situation. All our CiBM days will be held online until 1st May via Zoom, which can be downloaded from the App Store or used via desktop. Zoom requires an audio connection and an optional video connection. Please ensure you have these available before signing up to our courses. After the 1st May, the situation will reviewed and we will update you further. If you have any questions please get in touch.

The BID industry is rapidly increasing and reassurance in the quality and qualifications of the those responsible for delivering the services is increasingly paramount to voters. The Certificate in BID Management (CiBM) qualification reassures voters that staff are in place with the appropriate skillset and that can be considered industry leaders. The course provides an opportunity to network with peers in the industry and covers all facets of the BID environment. The CiBM is the industry’s only formal qualification and since its launch in 2013 has established a proud record of assisting in graduate’s career development. As of April 2019, 80 delegates have undertaken the CiBM.

Hear from Class two of 2019

The CiBM is an 8 day course, aimed at those working for and with BIDs, that covers all aspects of working within a BID environment including:

  • Principles of BIDs
  • BID regulations and policy
  • BID Governance and levy rules
  • BID finances
  • Marketing and communications
  • Contract management
  • Employment law and personnel issues
  • Operational management of BIDs
  • Presenting tips and guidance

Delegates also complete a research study on the topic of their choice.

Day 1 - Induction & Principles of BIDs

  • Background to BIDs and the theory of policy transfer
  • Background to BIDs in the UK
  • The principles of establishing a BID
  • Policy background
  • The BID ballot
  • The challenge to BIDs
  • Your structured research report

Day 2 - BID regulations & Policy

  • Understanding the BID regulations
  • National BID Criteria
  • Technical guidance

Day 3 - BID Governance, levy rules & finance

  • Governance structures
  • Good governance principles
  • Business plan essentials
  • Role & responsibilities of Directors

Day 4 - Research Methodology

  • Tips, advice and guidance on how to choose and undertake your research paper

Day 5 - Marketing & Comms in BIDs (AM)

  • What is a brand and what do you want from it?
  • Things to consider when preparing a marketing & communications plan for a BID
  • Preparing a marketing & communications plan for an event

Day 5 - Contract management & operations (PM)

  • Roles & responsibilities
  • Managing the BID operation
  • Contract law and management
  • Understanding budgets and cashflow
  • Managing risk
  • Managing expectations

Day 6 – Employment law & personnel issues

  • Steps to take to build employment relationships, manage a workforce and avoid litigation

Day 7 – Presentation skills - Research papers presentation tips, guidance & rehearsals

Advice and preparation on the presentation on the chosen research topic including;

  • Considering and applying the core steps to being a good presenter
  • Understanding and applying some top tips for delivering effective presentations to any audience
  • Effective verbal and body language

Day 8 – Presentations day

  • Presentation delivered to panel

Class Two 2020

Scott Rankin, Fulham Broadway BID
Read full bio here

Olivia Murray, Ilford BID
Read full bio here

Julie Frost, Romford BID
Read full bio here

Rachel Dingsdale, South Bank BID
Read full bio here

Kira Gibson, Uxbridge BID
Read full bio here

Alex Valenzuela, South Bank BID
Read full bio here

Jonathon Bryce, Colmore BID
Read full bio here

Paula Ratcliffe, Bristol City Centre
Read full bio here

Katy Paddock, Colmore BID
Read full bio here

Sarah Davis, Winchester BID
Read full bio here

Sarah Nelson, Mansfield BID

“I have thoroughly enjoyed doing the CiBM course and have found it of great use. Not only do you get a grounding of your knowledge and get to share best practice and ideas, you also meet a great group of people who will support each other and become friends throughout and beyond. I would recommend the course to anyone.”

Susan Shaw, Richmond Council

“I enjoyed this very professional and comprehensive BID course and having the opportunity to meet other BID Managers from around the UK. Doing the research project was both demanding and rewarding at the same time!”

Wilma Sagoe, Ilford BID

“I would absolutely recommend the CiBM course. The greatest element of the course was the sharing of knowledge and experiences from all sectors of the BID world.”

Charlotte Wickins, Chichester BID

“This intensive programme, clearly defines the management responsibilities of a BID, with clear information, insights and inclusive support. I found studying with other BID managers to be hugely beneficial in developing best practice and a more critical path to success.”

Amy Sheppard, Winchester BID

“I’ve recently completed my CiBM and thoroughly enjoyed the process from start to finish. The lessons were useful and I learnt skills that I can apply to my existing role at Winchester BID. I enjoyed the research piece and completed the course having written a dissertation that can be used to benefit the work of the BID moving forwards.”

Matthew John, Hammersmith BID

“The Certificate in BID Management Course was superb learning experience and brought together so many elements to provide a rich and varied overview of BIDs. It has reinforced certain aspects of my work and helped me grow and develop other areas that I felt I needed support and guidance on. It was also very enjoyable to be with such an interesting group of colleagues and mentors, I would recommend it highly.”

Chris Travers, Orpington 1st

“The CIBM was a fantastic experience and one which I would thoroughly recommend to both aspiring and experienced BID personnel. It provided an excellent opportunity to network with peers and a comprehensive look at all aspects of working in the BID industry. The speakers were engaging and knowledgeable and offered unrivalled insights into their respective topics.”

Gordon Brockie, Hammersmith BID

“I would highly recommend British BID’s Certificate in BID Management course for those who want to deepen their understanding of the BID Industry. The quality of the content ensures that delegates completing the course are better positioned to deliver a well-rounded and professional range of services directly to their levy payers. Although the course can be a challenge, the material is presented by experienced and engaging speakers and you are fully supported throughout by the knowledgeable team at British BIDs"

Click here to read some of the dissertations from CiBM graduates

Yes! Class one is already sold out for 2020, class two which commences late June 2020 can now be booked.

Day 1: 17/06/20 - 10am-4pm

Subject: Induction & principles of BIDs

Tutors: Chris Turner

Margaret Street, W1G 0JD Room 1.06

Day 2: 18/06/20 - 10am-4pm

Subject: BID regulations & policy

Tutor: Paul Clement

Margaret Street, W1G 0JD Boardroom

Day 3: 15/07/20 - 10am-4pm

Subject: BID governance, levy rules & finance

Tutor: Professor Christopher Turner

Margaret Street, W1G 0JD Room 7.01

Day 4: 16/07/20 - 10am-4pm

Subject: Research methodologies / Studying existing BID projects

Tutor: Professor Christopher Turner & Claudio De Magalhaes

Margaret Street, W1G 0JD Room 7.01

Day 5: 23/07/20 - 10am-4.30pm

Subject: BID Management - Marketing & Communications in BIDs / Contract Management & Operations

Tutors: Fiona Wright & Steve Sawyer

Margaret Street, W1G 0JD Boardroom

Day 6: 24/07/20 - 10am-4pm

Subject: BID Management - Employment law & Personnel issues

Tutor: Richard Stace

Margaret Street, W1G 0JD Boardroom

Day 7: 17/09/20 - 10am-4.30pm

Subject: Presentations practice day (rehearsal, training and tips)

Tutor: Chris Barnard

Margaret Street, W1G 0JD Boardroom

Day 8: 24/09/20

Subject: Presentations and assessment day

Margaret Street, W1G 0JD Boardroom

If you are interested in the course please contact Drew on 07517 996851 for further details and pricing.

Bb members receive 25% off the CiBM qualification


Melanie Beck, MyMiltonKeynes

Abdel Najid, South Bank BID

Ilsa Butler, One Maidstone

Sam Good, Our Colchester

Neil Haggartay, South Bank BID

Amy Coulson, Nottingham BID

Chloe McNeil, Halifax BID

Livia Caruso, Hammersmith BID

Gordon Brockie, Hammersmith BID

Steve Bluff, Broadmead BID

Ellen Storrar, Richmond BID

Jack Cripps, Ipswich Central

Jodie MacAndrew, Collectively Camberley BID

Richard Buxton, Stoke-on-Trent City Centre BID

Selina Cresswell, Our Colchester BID

Vanessa Sharp, St Albans BID

Caron Linyard, Bexleyheath BID


Shahrukh Bhatty, South Bank BID

John Coward, Nottingham BID

James Dunham, BID Leicester

Jill Farnsworth, Watford BID

Sally Gilborn, North Notts BID

Glen Hempenstall, Uxbridge BID

Craig Hurring, South Bank BID

Simon Jenner, BID Leicester

Claudia Moore, Weymouth BID

Amie Mullen, Lowestoft Vision BID

Sam Murray, Manor Royal BID

Patricia Park, Successful Sutton BID

Indranie Sookdeo, South Bank BID

Paul Spencer, Winchester BID

Lucy Stanford, Nottingham BID

Leonna Staple, Twickenham BID

Amy Williams, Newcastle-Under-Lyme BID

Cheryl Williams, Colwyn BID


WIlma Sagoe, Ilford BID

Sarah Nelson, Mansfield BID

Jane Bastock, Winchester BID

Patrick Knight, Plymouth City Council

Mike Crane, Uxbridge BID

Diane Mansell, Soho Road BID

Nikki Rolls, Walsall Council

Gerry Barwick, Twickenham BID

Susan Shaw, Richmond Council

Mike Truelove, Hereford BID

Natalie Dickson, Nottingham BID

Daniel O'Neill, Acocks Green Village BID

Brian Albuquerque, Wandsworth Council

Marcia Greenwood, Northfield BID

Thomas Zane-Black, Your Bromley BID

Amy Sheppard, Winchester BID

Lorinda Freint, Wandsworth Council

Charlotte Wickins, Chichester BID

Tony Garrett, Bexleyheath BID


Steve Sawyer, Manor Royal BID

Matthew John, Hammersmith London

Nic Durston, Southbank BID

Nicola Grant, Putney Town Centre

Alicia Mosquito, Westside BID

Will Dyson, WeAreWaterloo

Chris Travers, Orpington 1st

Rupert Basham, HammersmithLondon


Jo Hawkins, Destination Bristol

Ross Feeney, Successful Sutton

Andrew Mitchell, Alloa BID

Tammy Sleet, Wimborne


Ben Collins, Ilford BID

Rebecca Handley, Kingstonfirst

Lee Walker, Ipswich Central

Katie Lindsey, Baker Street Quarter

Andrew Cooper, Bath BID

Maris Puks, Waterloo Quarter

Alison Shaw, BID Leamington

Josyanne Thatcher, Cornwall Council

Alison Dewey, Southend BID


Julie Thorneycroft, Northampton BID

Hasanul Hoque, Camden Town Unlimited

Frances Forrest, Vauxhall One

Ann Hunter, Ealing Broadway

BID Russell Downing, Newbury BID

Cherry Shine, Wolverhampton Council

Robin Hibbert, New West End Company

Catherine Turness, Winchester BID