Leading the BID industry
Leading the BID industry
Elevate your marketing expertise with the British BIDs Certificate in BID Marketing course.
This comprehensive programme is designed specifically for BID professionals, offering in-depth training on essential marketing strategies and tools. Gain practical knowledge to attract visitors, engage local businesses and enhance community vibrancy. With expert-led sessions, interactive workshops, and real-world case studies, you'll develop the skills to drive impactful marketing campaigns. Join a network of like-minded professionals and take your BID's marketing initiatives to the next level.
Enrol today on this online course and become a certified BID marketing expert!
The course will take place online via Microsoft Teams.
This course is now fully booked. Information on future classes will be confirmed in due course.
Unlock the secrets of successful marketing with our specialised "Marketing 101" short course! Perfect for beginners and those looking to refresh their knowledge, this course offers a solid foundation in marketing principles tailored specifically for Business Improvement Districts (BIDs). Whether you're part of a small or large team, and regardless of your budget, there are always effective strategies to implement.
This practical, and down to earth session will equip you with essential marketing skills to attract visitors, engage local businesses, and enhance community vibrancy. Learn to build strategies for understanding your target audience, create compelling messages, and leverage various channels to reach them effectively.
Tutor - Simon Edward
This session will take participants through the essential items of good writing and communication. It will cover:
Tutor - Philip Collins
An exclusive marketing round table, designed specifically for BID marketing professionals. As part of our comprehensive "British BIDs Certificate in Marketing" course, this interactive session offers a unique platform to exchange ideas, share experiences, and collaborate on effective strategies with fellow BID marketers and industry experts.
Deliberately scheduled for the middle of the course, this round table is your opportunity to bring your questions, challenges, and opportunities to the table. Hear and learn from others, build clarity, and set your plans in motion.
Dive into discussions that tackle real-world challenges, discover innovative solutions, and gain valuable insights to elevate your district's marketing initiatives.
Tutor - Simon Edward
An interactive session covering copywriting: sounding like a human (even in corporate environments), social media strategy (what can you talk about, how can you talk about it?), impactful ideas and a basic process for coming up with and testing them. As well as grabbing attention in the social media world, landing your message, getting the most out of every channel and pushing the boundaries to make an impact.
Tutor - John Thornton
A final round table to reflect on the learnings, hoover up the side discussions which have arisen and take questions.
Tutor - Simon Edward
Simon is the Former Vice President and Chief Marketing Officer at IBM, and a BID Board Director. Simon is an Advisor to several marketing professional bodies, a Fellow of the Chartered Institute of Marketing, and a Chartered Marketer.
Philip is the Writer-in-Chief at The Draft, an agency which has written for many corporate and political leaders. He is columnist on many national newspapers and was the Chief Speech Writer to the Prime Minister, Tony Blair, between 2003 and 2007.
John is the Senior Creative at SURREAL and former Social Media and Copywriter at Innocent Drinks.
The cost of the course is £1,500 for Bb members, including their 25% discount. For non-members, please get in touch.
Melissa Hanley, One Maidstone BID - Marketing and Communications Manager
Joanna Breuer, Fulham Broadway BID - Business Engagement Manager
Stephanie Vlamis, Huddersfield BID - Marketing Manager
Rifat Khan, Slough Town Centre BID - Marketing Events Coordinator
Cyril Bekoe, Ilford BID - BID Manager
Ryan Mitchell, Chelmsford For You - Social Media & Events Executive
Lois Churcher, BID Leicester - Marketing Assistant
Kate Keene, Coventry BID/Piece of Cake Marketing - Marketing Manager
Suzy Dierckx, Winchester BID - Marketing & Social Media Manager
Rachael Aldridge, Central District Alliance - Communications & Marketing Manager
Luisa Huggins, Westside BID - Media and Communications Manager
Elaine Weir, Westside BID - Business Liaison Manager
