Vicinity

Vicinity – The All-in-One Platform Shaping the Future of BID Management.

Vicinity is the all-in-one place management platform designed to empower Business Improvement Districts (BIDs) and local authorities by providing them with the tools they need to streamline operations, engage communities, and drive local success.

By centralising data, automating key processes, and providing real-time insights, Vicinity enables BIDs to enhance their impact, effectively manage and build stronger relationships with the businesses in their community, and make data-driven decisions with confidence. 

How does the Vicinity platform work?

The Vicinity platform is made up of two core components:

• Vicinity CRM – Designed specifically for BIDs, it streamlines data management, reporting, and stakeholder engagement.
• Vicinity Place App – A dedicated mobile platform that enhances community engagement by connecting businesses with their customers.

By the end of 2025, these platforms will fully merge into a single, unified Place Management Platform, allowing BIDs to customise their experience by selecting the individual tools best suited to their needs.

Vicinity provides BIDs with the following key features: 

Ballot Tools: Prepare for successful ballots with a toolkit designed to manage voter information, track voting intentions, and predict outcomes, ensuring you secure the necessary support. 

Data Updates: Access to updated data without the need for time-consuming data-entry. The Vicinity CRM eliminates manual data entry by syncing your database with National Non-Domestic Rates (NNDR) data, saving BIDs hours of time. 

Scenario Planner: Effortlessly design or modify BID areas by drawing boundaries on an interactive map to estimate levy income, facilitating informed decision-making without reliance on external data sources.

Self-Billing Levy Collection: Currently in pilot phase, this feature empowers BIDs to take control of billing processes, enhancing data quality and expediting collections.

Automated Reporting & Insights:  Make informed decisions using powerful analytics and reporting tools that showcase impact and ROI.

Community Engagement & Branded Apps:  Promote local businesses with custom loyalty schemes, digitised privilege cards, competitions and interactive trails, all accessible via a branded mobile app. Branded Place Apps encourage customer engagement, incentivise tourists and visitors, and increase local spending. Branded Place Apps include Marketing and Communication tools, allowing business owners to reach their audience effectively through powerful tagging, segmentation, and seamless integration with platforms like MailChimp.

Project Management: Organise teams, track tasks, and report activities with Vicinity’s  project management tool. Utilise the Activity Wizard for easy recording and the Workbench to manage assignments.

Mobile Tools: Capture and record work in real-time from any location, enabling prompt reporting and resolution of any issues.

Why BIDs Should Consider Vicinity:
Implementing Vicinity provides BIDs with a unified platform that enhances operational efficiency, promotes local engagement, and strengthens stakeholder relationships. Vicinity’s features provide BIDs with an array of business opportunities and support. By adopting Vicinity, BIDs can effectively manage their districts, drive community involvement, and ensure sustainable growth within their town.

Join over 100 BIDs and councils supported by Vicinity and transform the way you manage your district.