Vicinity

LoyalFree and Solomon unite to launch Vicinity - the future of integrated place management technology.

What will come from the merger of place data and place promotion?

LoyalFree Ltd and Solomon Trading Ltd are thrilled to announce their merger, forming a new brand that will trade under the name "Vicinity," and serve over 100 places across the UK and North America.

The combined business will offer comprehensive set of solutions designed to help place makers manage their data, capture their value, promote their places, build loyal communities and engage stakeholders.

The companies already share many customers including Business Improvement Districts, Councils, and property managers.

Henry Jinman, CEO of Vicinity says -
“LoyalFree and Solomon are a natural fit. We share customers, corresponding skill sets but most importantly a passion for innovation. We want people to love where they live, eat out regularly, shop on our high streets, walk, move, seek, explore and ultimately support local businesses.”

Simon Zimmerman, founder of Solomon and now Chief Product Officer, also commented on the merger, stating -
"We have a bold product vision that will propel the entire industry forward. By combining Solomon’s data with LoyalFree’s promotion channels, we are able to create exciting new solutions like white-labelled apps, business engagement tools, and business membership and reward schemes."

One of those places set to benefit is Royal Leamington Spa. Stephanie Kerr, Executive Director of BID Leamington commented -
“We are pleased to support this exciting merger, that will bring two well known service providers together for the benefit of our places. We have been working with Vicinity to build a locally branded App for Leamington Spa. The ‘Love Leam’ App leverages the experience and expertise that was built up by Loyal Free, to deliver something unique and helpful to our town. At a time when places are very challenged, forming collaborations and partnerships is essential so we wish them well as their offer evolves."

About LoyalFree:
LoyalFree has been a prominent player in the place management industry through its place promotion app of the same name that has promoted over 10,000 businesses to over 120,000 users over the past 6 years. More recently LoyalFree has started to offer white-labelled versions of the app so places can build their brands and promote their areas more effectively.

About Solomon:
Solomon has been a key provider of data-driven solutions and technical expertise in the place management sector, enabling organisations to capture value, communicate success and win ballots. The Solomon system holds data about more than 51,000 levy-paying businesses, representing over £65m in BID levy.

About Vicinity:
Vicinity is the result of the merger between LoyalFree and Solomon, dedicated to delivering cutting-edge place management technology and services to UK BIDs, Councils and place-makers. As a result, Vicinity supports over 100 BIDs and Councils in the UK to help them manage and promote their places.