Leading the BID industry
Leading the BID industry
Thank you to those that joined us at the 2024 Marketing Summit in Hammersmith. It was a fantastic day of networking and connections. We hope that you found it both enjoyable and informative.
Thanks again to all of our speakers, Hammersmith BID for hosting us and to our sponsor, Christmas Creations.
To view copies of speaker presentations, please click here.
John’s latest victims - sorry, employers - are Surreal: a startup cereal company who hand in 10ft tall resignations and design billboards on MS Paint.
John will be talking about taking risks, breaking rules, giving posts personality and making a big impact with a tiny budget.
Shaun will be looking at the future of websites in the BID community including the role of ChatGPT and AI.
How does your website become a living, breathing source of data?
Websites should provide an in-depth understanding of your audience(s) and their needs. They are experiential and can bring a destination to life through video, interaction and compelling content
They are responsive and mobile and can surface your brand, messaging and offers on the devices all visitors will be carrying They democratise the local economy and provide all stakeholders with an opportunity to boost their businesses.
They can track offers, events etc in real-time. They can generate additional revenue. They should form the foundation of all of your digital marketing!
Hammersmith BID and Livat Hammersmith will be discussing what makes their partnership working so successful. Looking at case studies of campaigns and events they have worked together on, from community projects such as wellbeing events and Chatty Tuesdays, to sustainability through their popular Clothes Swaps, and Conscious Christmas campaign. The key is to finding that common ground.
In the BID landscape when there's so much to explore with marketing, having a simple yet concise marketing strategy can make all the difference. This session will explore the importance of marketing strategy and how to deliver results with Guiding Drivers.
A deep dive into how data and insights from 'The Student Local Lifestyle Report' can redefine marketing strategies for BIDs. The session will explore the critical role of understanding consumer behaviour and leveraging this knowledge to meet the needs of BIDs, levy payers and consumers more effectively. The session will look at the importance of data in crafting engaging experiences that resonate with key demographics, highlighting strategies for tailoring initiatives to attract and retain footfall. A key focus will be on the 'Local Leaders' program, designed to empower BIDs with the skills to collect, interpret, and act on data, driving benefits for their place, and stakeholders.
Attendees will leave with actionable insights on using data to inform smarter marketing approaches, ensuring their BIDs can thrive in today's competitive landscape.
The Chelmsford For You team discuss their successful video content strategy. Incorporating social media channels, video podcasts and using BID members as their guests/features (including national brands such as M & S, John Lewis & Ninja Warrior) they have overcome the challenge faced by many BIDs with engagement and even company awareness.
Christmas Creations specialise in the design, manufacture and installation of seasonal decorative displays, festive lighting and place making.
Working with BIDs, Shopping Centres and Commercial Clients across the UK, their work includes photo opportunities, across street decorations, lamp column motifs, tree lighting as well as summer and seasonal displays.
A special thanks to Novotel, London West
