Andover Town Centre BID - Social Media/Comms Co-ordinator

Job Specification

Employer: Andover Town Centre BID Limited.
Responsible to: Andover BID Manager
Duration: Fixed term, until 31/03/2029 (Probationary period of six months). Possible extension beyond this point, subject to a successful renewal ballot.
Hours of work: Based on 15 hours per week (although this is negotiable depending on the experience of the candidate), with regular flexible working required, to include evening, weekend and occasional bank holidays to meet the requirements of the BID.
Holidays: To be proportionally allocated based on full-time (37.5 hour) equivalent of 25 days per year, plus 8 days for public holidays.
Salary: £13,600 per annum (which is a full-time equivalent of approximately £34k), with eligibility for a contributory pension following the probationary period.

Purpose of the Role

The Andover Business Improvement District (BID) is a not-for-profit organisation and works with over 240 town centre business members to improve the environment and provide additionality in the town.  The Social Media/Comms Coordinator will create and deliver a successful communications programme for Andover Town Centre businesses, working closely with the BID Manager, Business Development Administrator, Test Valley Borough Council, and other stakeholders. This role involves planning, promotion, execution, and evaluation to enhance the town’s profile and benefit BID levy payers.

Key Responsibilities

• Develop and maintain a communications and social media strategy to engage businesses and the public.
• Regular creation of Social media content and sharing.
• Work closely with BID levy payers with content for their business promotion.
• Ensure appropriate marketing and promotion of InAndover events in collaboration with the BID Manager and team.
• Maintain and update regular weekly whats on calendar (on website and social media channels) 
• Produce post InAndover event content for social media channels, business e-newsletter and PR for local news agencies
• Update details on members’ database and CRM system regularly.
• Work collaboratively to enhance the impact and success of Andover BID.

Person Specification

Essential Skills & Experience

• Previous Experience in marketing, communications role.
• Previous experience and a demonstrable record of operating social media channels.
• Able to film and edit in order to create engaging videos to promote town centre businesses.
• Ability to work independently and proactively solve problems.
• Comfortable engaging with members both face-to-face and in office settings.
• Proficiency in Microsoft Office (Outlook, Excel, Word, PowerPoint) and OneDrive.
• Confident in using Canva or a similar tool to assist in creating marketing materials.
• Strong time management and ability to prioritise multiple projects.
• Highly organised with strong attention to detail.
• Excellent interpersonal, verbal, and written communication skills.
• Strong networking and relationship-building abilities.
• Outgoing personality with a flexible, ‘can-do’ attitude.

Desirable Skills & Experience

• Experience in project and budget management.
• Strong negotiation and presentation skills.
• Knowledge of BIDs and town centre development challenges.
• Experience working with membership organisations.
• Experience in planning/delivering events.
• Basic first aid certification.
• Valid driver’s license.

This role is ideal for a creative and proactive communicator who excels in social media, marketing, and engaging with businesses and the community.

To apply for this role, please send your CV and a covering letter to co@testvalleycab.org.uk by 5pm on 3rd March 2025.  Interviews will take place on 10th March 2025 and all applicants should be available on this date. The selection process will consist of an interview and presentation.

If you have any queries about this post, please email shelley@andoverbid.org.uk.

Further information about the BID is available from www.inandover.co.uk.