Miconex Ltd

Miconex: powering local

Miconex’s objective is simple: providing communities, be they towns, cities, downtowns or organisations, with a tangible means to retain spend in their local area, providing essential support for local businesses of all types and sizes. With Miconex, local and loyal shopping becomes not only easy for customers, but desirable, contributing to the evolution of high streets and downtowns around the world.

The UK’s first city-wide gift card program Town & City Gift Cards was introduced by Miconex in 2015. More than a gift card, Town & City Gift Cards enable communities to develop their own local currency with a wide range of use cases, from consumer sales and employee rewards to disbursal of funds initiatives and sector specific support. In partnership with our places, and through innovation, dedication and a forward-thinking approach, the Mastercard backed Town & City Gift Card brand has grown from 1 to 150 programs in 7 years in the UK and Ireland. In Scotland, the Scottish Government funded Scotland Loves Local Gift Cards are bringing the power of local gift cards to regions across Scotland. And in North America, our Downtown Gift Card programs are transforming communities from Alberta to Prince Edward Island, and from Oregon to New Jersey.

Miconex developed our next generation loyalty program, Mi Rewards in 2018. The Mi Rewards program is innovative, easy to use and encourages customers to spend more in their town or city. A next generation loyalty solution that approaches loyalty at a place level, Mi Rewards brings businesses together in a coalition to benefit the customer, the business and the area. Removing the pain points associated with traditional loyalty schemes, Mi Rewards is a payment card linked loyalty program with customers receiving rewards when they use linked debit or credit cards in participating local businesses in their town or city, helping places to solve the conundrum of consumer loyalty. Through prizes, places can create an attractive, ever changing consumer proposition whilst keeping the program free for businesses. Today, more places than ever are discovering the power to unlock customer loyalty with Mi Rewards.