Michelle Buxton & Helen Maguire

The Mall Doctors @ Toolbox Group

Michelle Buxton is a leading expert and innovator in the global retail destination marketing arena as owner and founder of international marketing & engagement agency Toolbox Group. Together with International Strategist Helen Maguire, they are known as The Mall Doctors providing top level advice to owners and managers of retail space and places.

With more than 40 years’ experience between them, Michelle and Helen have substantial expertise in marketing, consumer behaviours and insight, strategic development, branding and more recently in the development of place technology with market leading and best in class operations and tenant engagement platforms Mallcomm and Raven.

Both Michelle and Helen have worked extensively with BIDs, various town centre partnerships and high street destinations to create effective marketing strategies that deliver growth and sustainability. They are regular speakers and advisors on retail and consumer trends, and particularly most recently on the current downturn of Britain’s retailers and High Streets, and ways to overcome the challenges we all face.