Craig develops, leads and delivers South Bank Employers’ Group (SBEG) strategic action plans for marketing, communications and external audience engagement, in collaboration with SBEG’s members and key stakeholders. This includes South Bank BID, for which SBEG is the delivery agent. Craig has more than 20 years’ experience in branding, marketing and communications, and has held senior positions with global brands in finance, education and professional services. Craig is a fellow of the Royal Society of Arts and completed his CiBM qualification in November 2018, shortly after joining South Bank Employers’ Group.