LoyalFree: The high street app helping businesses trade through the lockdown


LoyalFree, the multi award winning place promotion app, is once again looking at innovative ways to support businesses up and down the UK through a lockdown. Widely used, the app is currently available in 26 towns and cities and helps connect locals with special offers, events and trails, encouraging the public to support local businesses.  

With a second lockdown upon the country, LoyalFree has once again found new and safe ways to support local spend. Key to this initiative is the introduction of ‘Delivery’ and ‘Takeout’ trails as well as the recently launched e-commerce marketplace. 

A series of trails will detail vital information to the public on the app - for example, which businesses remain open and which offer takeout or delivery services. Lisa Brown, Love Loughborough BID Manager, comments “The quick thinking of the LoyalFree team has enabled us to offer action to our levy payers immediately at such a crucial time.” 

After a very successful Halloween of interactive trails, the LoyalFree team are now planning many digital Christmas trails across the country, such as Elf Trails or Christmas Shop Windows. Using the app, the public can follow a map to check in at various locations on these trails or vote for their favourite, with prizes and incentives for doing so. 

Alongside these game changing trails, LoyalFree launched a new e-commerce marketplace in Spring 2020 to support independent businesses and provide a lifeline during lockdowns. 

The LoyalFree marketplace allows independent businesses to sell products online, without any charge or commission except a small payment processing fee. Businesses can utilise the platform to increase critical cash flow without incurring the expense of creating their own e-commerce site or paying commission through existing ones.

Simon Jenner, Director of BID Leicester, said, “I’m delighted that we are able to offer LoyalFree marketplace to BID levy-payers, providing a quick and easy solution for those without their own online store to continue serving their customers. Whether selling products or gift vouchers for dinner or drinks to be enjoyed at a future date, LoyalFree marketplace can help support businesses with vital sales income whilst premises remain closed.”   

The Beautiful Pubs Collective was an early adopter of the marketplace and received £1,000+ worth of orders for a Greek Banquet within the first week. Sam Hagger from Beautiful Pubs said, “We were extremely impressed with LoyalFree’s turnkey solution to allow our traditionally offline business to sell online quickly & efficiently. We registered with LoyalFree, the integrated Stripe merchant service & received our first order in just less than two hours!”

Alongside these great additions the app will also feature new banners with up to date information, the option to promote online deals and competitions to keep the public engaged. 

If you want to know more about how the app can support your town or city please visit: https://www.loyalfree.co.uk/wp-content/uploads/2020/07/LoyalFree-sales-one-pager.pdf or contact CEO & Co-Founder Sophie Hainsworth on sales@loyalfree.co.uk.

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