Leading the BID industry
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Many of the UK’s high streets have been through a difficult few years. The perfect storm of people having less disposable income, increasing business rates, and the rise of online shopping, have created a landscape where even high-street heavyweights are closing stores and evaluating their options for continued existence.
But not every high street is ‘failing’, with many examples of some going from strength to strength, particularly through the use of technology.
From smarter street lighting and parcel delivery lockers for example, there are an endless number of ways that advances in technology can support the businesses on our high streets, whilst also making them more attractive places to spend time.
At InLinkUK, we’re committed to improving high streets and town centres, and through our work to remove at least two existing BT payphones for each InLink installed, we tidy up town centres, creating a better walking and shopping environment.
The InLinks provide a range of free community services, as well as a platform for digital advertising on their two HD digital screens. The ultrafast Wi-Fi available on the InLinks is free to everyone within range, including market traders, work-at-homers, retail workers and community centres.
Our InLink Partners programme offers a 30% discount on advertising rates to local BIDs, Chambers of Commerce and their members, who would like to advertise on our screens, and we are continuing to look at ways the InLinks can further support local economic development.
Many commentators say it’s too late for the high street, however a strategic effort and the effective use of technology - which InLinks are one part of - could go a long way in addressing the enduring challenges faced by high streets and town centres across the UK.
Get in touch to learn more: advertise@inlinkuk.com or simply complete a request form to become an InLink Partner
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