Leading the BID industry
POSTED ON: 17/03/2022
By Steve Wegerif, Director, Hinckley BID
Our 11th annual pancake race was our first event of the year, and took place on our main shopping street. We had a record 140 entries, including school children and 20 people living with disabilities. And the crowd cheering them on was huge, we even had a group of curious businessmen from Hong Kong who’d never seen a pancake race before!
This is one of 24 events we’ve got planned for the year including our famous Soapbox Derby and our Motor Show, which we think is the biggest town centre motor show in the country. In 2019, we had 917 vehicles and a crowd of over 20,000.
These events are hugely important to our community in Hinckley. Our job is to showcase our town centre and all its fantastic retail and service offers. 95 per cent of our events are free and our businesses are seeing the benefit. Our many fantastic cafes, pubs and restaurants are full when we have an event on. We’re having great fun, the business community are very supportive, and we’re lucky to have a great Borough Council that we work well with.
Listen to the 5-minute conversation with Steve Wegerif and Chris Turner on the British BIDs Podcast available on Apple, Spotify, or wherever you get your podcasts from.
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