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Freedom day is coming… and BIDs are performing an incredible public service

POSTED ON: 08/07/2021

We had a big announcement from the Prime Minister this week where he set out the details of his planned unlocking for the final step of his roadmap – on 19 July. Pretty much all Covid rules, including face masks, social distancing, and home working look set to become optional in a couple of weeks from now. 

This is undoubtedly good news for England’s pubs, bars and restaurants who will be able to operate at full capacity for the first time in many months, meaning they will be able to break even or even stand a chance of turning a profit once more.

And it’s not just hospitality welcoming our impending ‘freedom day’ with open arms. In areas like Twickenham and Hemel Hempstead we’ve been out and about with BIDs speaking to small retailers for ‘independents month’ who are hopeful that the end of masks and distancing requirements will attract more of their customers back into their shops, boost their trade and help them recover.

Of course the public’s safety comes first. BIDs across the country have been focusing on getting the basics right here, and they are performing an incredible public service in making our towns and cities cleaner and safer – be it installing outdoor sanitisers, implementing one-way systems, organising deep street cleans; or setting up hygiene training for businesses. This is going to become even more important as normality returns over the summer.

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