Digital Lego Trail successful boost to the City Centre



By Sophie Hainsworth, CEO & Co-Founder, Loyal Free

To mark the 50th anniversary of the Apollo 11 moon landing, the One Giant Leap campaign has come to Leicester City Centre. As part of this, a space-themed LEGO® trail boasting 15 models came to the City during October half term. 

BID Leicester worked together with their partners at the LoyalFree app to provide the digital BRICKLIVE® trail to locals and visitors, allowing them to check in at each model by scanning a QR code, and receive competition entries for every scan they collected. 

Already used by over 6,000 people in Leicester the LoyalFree app has been funded by BID Leicester as their place app to promote business offers, competitions, tourism information and digital trails. Currently live in 14 towns and cities, the app now looks to help people experience places in new interactive ways. 

Over the week the trail was live on the app there were 2,754 trail starts by 773 people. This led to 5,448 scans at the model locations and encouraged the public to discover more of the City by following the trail. On average, those starting the trail visited 8 model locations, demonstrating the success of the initiative to encourage the public to move around Leicester. 

A great success, the trail is the first of many interactive trails which will come to the City. Currently, users can also enjoy a variety of trails on the app including ‘Activities in Leicester’ and ‘Vegan Leicester.’ 

Sophie Hainsworth, Co-Founder of the LoyalFree app, commented “It has been a proud moment to provide technology in our home City which allows the public to engage with the businesses and area more. Working with the BID we have been able to curate many digital trails to promote the City further afield.” 

The trail comes amidst lots of activity for the partnership, including the imminent launch of a contactless giving charity scheme: https://bit.ly/2N5oshS 

To find out more about the app for your place visit www.loyalfree.co.uk or contact the team on hello@loyalfree.co.uk 

 

Latest Articles

Can your BID assist school/college leavers in their area to obtain employment locally?

POSTED ON: 25/10/2019

October's BID Insight from Chris Turner

POSTED ON: 25/10/2019

September's BID Insight from Chris Turner

POSTED ON: 25/10/2019

August's BID Insight from Chris Turner

POSTED ON: 25/10/2019

July's BID Insight from Chris Turner

POSTED ON: 25/10/2019

June's Insight from Professor Chris Turner

POSTED ON: 25/10/2019

British BIDs appointed to support West Bromwich BID for renewal ballot

POSTED ON: 25/10/2019

British BIDs appointed to support Sheffield BID with 2020 renewal ballot

POSTED ON: 25/10/2019

May's Insight from Professor Chris Turner

POSTED ON: 25/10/2019

April's Insight from Professor Chris Turner

POSTED ON: 25/10/2019

Debenhams Administration - Guidance for BIDs

POSTED ON: 25/10/2019

March's BID Insight from Chris Turner

POSTED ON: 25/10/2019

BID Loan Fund Workshops with the Ministry of Housing, Communities and Local Government (MHCLG)

POSTED ON: 25/10/2019

Housing, Communities and Local Government Committee - New Policy Issues

POSTED ON: 25/10/2019

Celebrating 25 Years in Christmas Lighting - Gala Lights

POSTED ON: 25/10/2019

February's BID Insight from Chris Turner

POSTED ON: 25/10/2019

InLinkUK - New to our Suppliers Portal

POSTED ON: 25/10/2019

BID INSIGHT FROM CHRIS TURNER - JANUARY

POSTED ON: 25/10/2019

BID INSIGHT FROM CHRIS TURNER - DECEMBER

POSTED ON: 25/10/2019

Thank you to our British BIDs members

POSTED ON: 25/10/2019

BID INSIGHT FROM CHRIS TURNER - NOVEMBER

POSTED ON: 25/10/2019

Autumn Budget 2018: Highlights for the BID industry

POSTED ON: 25/10/2019

BID INSIGHT FROM CHRIS TURNER - OCTOBER

POSTED ON: 25/10/2019

Ministry of Housing, Community and Local Government BID Loan Fund

POSTED ON: 25/10/2019

British BIDs appointed to support South Bank BID with 2019 renewal ballot

POSTED ON: 25/10/2019

Faster broadband underpins UK BIDs - Openreach

POSTED ON: 25/10/2019

National BIDs Conference by Ben Collins

POSTED ON: 25/10/2019

BID INSIGHT FROM CHRIS TURNER - SEPTEMBER

POSTED ON: 25/10/2019

Is slow broadband hindering your business and do you want to do something about it?

POSTED ON: 25/10/2019

BID INSIGHT FROM CHRIS TURNER - AUGUST

POSTED ON: 25/10/2019

Do Your BID’s Lights Need A Refresh?

POSTED ON: 25/10/2019

BID INSIGHT FROM CHRIS TURNER - JULY

POSTED ON: 25/10/2019

Applications for the 2018 Great British High Streets Awards are now open!

POSTED ON: 25/10/2019

Launch of the Second Grimsey review

POSTED ON: 25/10/2019

Launch of the Great British High Street Awards 2018

POSTED ON: 25/10/2019

BID INSIGHT FROM CHRIS TURNER - JUNE

POSTED ON: 25/10/2019

BID INSIGHT FROM CHRIS TURNER - MAY

POSTED ON: 25/10/2019

BUSINESS IMPROVEMENT DISTRICT INDUSTRY CELEBRATES 300 BIDS

POSTED ON: 25/10/2019

Check out our photos from the Professional Development Day

POSTED ON: 25/10/2019

BID INSIGHT FROM CHRIS TURNER - APRIL

POSTED ON: 25/10/2019

What you can discover on the new Bb website

POSTED ON: 25/10/2019

BID INSIGHT FROM CHRIS TURNER - MARCH

POSTED ON: 25/10/2019

ENTER THE NATIONAL BID AWARDS

POSTED ON: 25/10/2019