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British BIDs' Ballot Buddy helps secure a 'yes' vote for West Bromwich BID


British BIDs' Ballot Buddy helps secure a 'yes' vote for West Bromwich BID

British BIDs has successfully supported West Bromwich BID through its recent renewal ballot. 

84% of businesses voted in favour for the BID, with 85% voting in favour by rateable value, achieving an overall turnout of 47%.

Ballot Buddy has guided West Bromwich BID through a very challenging time amidst the Coronavirus pandemic whereby all town and city centres have been adjusting in profound circumstances. 

Commenting on the result, Lisa Hill, West Bromwich BID Operations Manager commented, "West Bromwich BID are delighted to have received a yes vote in our renewal ballot. This has been a tough couple of weeks but the team have battled through and got a great result. We would like to thank our businesses in West Bromwich for their support and votes. We would also like to thank British BIDs. Their Ballot Buddy service helped us with support and advice whenever it was required. Many thanks to the team and Ben who was our Account Manager who was always there for me.”


Our approach; the ABC of BID development and renewal 

As part of our Ballot Buddy service, we have recently introduced the ‘ABC of BID development and renewal’, an updated model, developed by our team of experienced BID practitioners, all of whom have first-hand knowledge of operating BID ballots.

Our ABC approach has been created to help BIDs throughout their ballot process and help to set clear milestones along the way. (A) requires developing or renewing BIDs to ‘Analyse’ the location and its competition; (B) is the ‘Build’ of the proposal; (C) is where the team works to ‘Create’ a compelling ballot campaign. 

Once successful at ballot, the new BID Body would follow on to ‘Deliver’ (D) on their manifesto commitments and continuously ‘Evaluate’ (E) their outputs throughout the term.

View the model here

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