Bb to launch new research entitled 'Shaping the Future'


In his Insight piece last week, our Chief Executive, Chris Turner, announced a major piece of research work which is to be entitled ‘Shaping the Future’.

In the early Summer, we released the results of our research entitled BIDs and the ‘new normal’: their response to the COVID-19 pandemic of 2020, conducted in conjunction with the Nottingham BID and NEF Consulting. This new project will report to the industry in December, and Rocket Science have been appointed by the British BIDs Advisory Board as the expert research partner. John Griffiths (Director and Joint-Founder) will be the project lead at Rocket Science.

It aims to tackle two important considerations for British BIDs (Bb) and the wider BID movement. Firstly, what support and services will BIDs need in 2021 and beyond as the places they manage continue to evolve and rebuild in the wake of the COVID emergency? Secondly, what will be the key policy issues, particularly in the light of the pandemic and its effects on local communities?

Coinciding with the start of Bb’s second decade of operation, the outcomes of the report will first be used to help inform the Advisory Board’s strategy for the next stage of growth of the organisation and will then be made available to the whole industry.

Rocket Science will be reaching out to a representative sample of Bb members and non-members, as well as some BID partners, to test their interpretation of the ‘new normal’ and to identify what support Bb should be ensuring. This will be done in the form of surveys, focus groups and 1-2-1 interviews. This methodology will supplement desktop research to identify what BIDs have required from Bb over the last 10 years and what things are most in demand now.

So, get involved and give us your thoughts. We are looking forward to the conversation and to the challenges that you will, no doubt, lay down for us in the future. Watch out for further details.

Note: Rocket Science is an independent research and consultancy which launched in 2001. It has offices in London, Edinburgh and the North East. The team routinely assists clients to explore difficult problems and then implement effective solutions. They have particular knowledge and experience of the UK BID industry.

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