POSTED ON: 06/04/2021
Blog by Maybe*
After a year of lockdowns, we are all looking forward to the High Street being open and safe.
However, it's worth remembering that during lockdown consumers behaviour has changed. We have all by necessity become much more digital.
So whilst the physical preparations continue to adapt for trading during COVID it's equally important that each business has a way to reconnect with their customers and invite them back into their physical premises.
To help BIDs support their levy payers, we have done 3 specific things all of which can be accessed without cost.
Social distancing has increased the value of social media for providing the connections consumers crave. We help BIDs and businesses easily amplify their collective voices with a ready made virtual town guide that updates automatically everyday.
The virtual High Street Guides enable shoppers to see at a glance what a town has to offer and enables them to contact each store and see the safety measures they have in place. You have the option to brand your guide and each of your levy payers can manage their own listing. There is no ongoing maintenance for you.
The Maybe* platform manages your High Street Guides and provides you with a set of tools to easily amplify the social media of each of your levy payers quickly and easily. It comes ready made with a wealth of social media media content, training and tools that enable you to deliver great campaigns really easily.
The free “7 tactics to re-invite customers back to the high street” guide are available as a download and as a webinar that you can share with your levy payers. It covers the following topics:
1) Re-engage your audience
2) Safety first - reopening messaging
3) Look ahead - inspire me
4) Creating your Local Rewards
5) Collaboration - promote your destination
6) Using Facebook ads
7) The #ILoveLocal campaign
Please join us for the Webinar on Wednesday 14th April 2.30pm to access all of the above and more.
Sign up here: https://us02web.zoom.us/webinar/register/WN_Y84cj4YOSJ-Qs4PzoIU9XA
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