Stoke-on-Trent BID Marketing Manager

Location: Stoke-on-Trent
Job Type: Full-time
Salary: £27,000-£30,000 DOE
Application Deadline: Friday 8th October 2021

Holidays: 25 days a year
Hours: 9am-6pm Monday-Friday with occasional weekend work as required.
Benefits: Cycle to work scheme. Life Assurance.

In June 2018 Businesses voted in favour of establishing Stoke-on-Trent’s first Business Improvement District (BID). A BID is a partnership between businesses within a geographical area that provides additional services for the benefit of its levy payers.

Stoke-on-Trent BID are looking for a Marketing Manager who will help deliver an ambitious plan to build on Stoke-on-Trent as a great place to visit, live, work and study. 

The purpose of this role is to develop and deliver the marketing, promotion and communications strategy for Stoke-on-Trent BID.

Key Responsibilities

Lead the marketing activities in the planning and development of BID marketing/communication strategies, events and promotions, and project manage their implementation of KPI management, including liaison with suppliers, stakeholders and others as required.

Maintain regular and suitable communication using the most relevant communication channels to the correct parties for each hereditament within the BID area.

Create budgets to maximise communications opportunities to both BID stakeholders and consumers and liaise with the finance team and the BID Director to remain on target and within budget.

Manage outputs of appropriate agencies to deliver the Company’s literature production, advertising and other marketing requirements.

Maximise promotions, events and activities via relevant social media channels engaging with appropriate levy payers, stakeholders and potential customers to maximise awareness and participation.

Liaise with the BID Manager and operations team to ensure joined up campaigns and activities to maximise levy payer benefits and assist with coordination, preparation and communication for events and conferences, attending where required.

Maintain and update the Stoke-on-Trent BID website as appropriate to enable levy payers and the public to access relevant information about Stoke-on-Trent BID and its activities.

Co-ordinate the collation and distribution of relevant management statistics.

Attend and service the relevant stakeholder meetings as required.

The above is not an exhaustive list of duties and you will be expected to perform different tasks as necessitated by your changing role within the organisation.

Skills, Knowledge and Experience

Candidates will be required to demonstrate the following:


Experience in marketing with a track record of running campaigns and programmes.

Experience of media relations activity including building relationships with media outlets, writing press releases and responding to enquiries.

Outstanding communications and customer service skills.

Excellent copywriting skills.

Up to date knowledge of social media and its existing trends including how it can be used to build the project’s profile.

Content management experience.

Experience of developing and running websites ie. WordPress.

Proficient in ICT packages, word processing, email, internet use, spreadsheets, databases and digital communications platforms.

Excellent written communication skills.

Ability to multi-task whilst maintaining high standards.

Excellent prioritisation and time management skills.

Ability to work on own initiative, with communication of activities back to line manager.

Ability to work with professionalism and integrity at all times.

Willingness and ability to follow operational procedures, as dictated by the Company.

Willingness to work flexibly including some out of core hours work.

A positive “can do” approach, the ability to be innovative, and flexibility to meet the demands of a changing environment.


Good knowledge of Stoke-on-Trent.

Passionate about Stoke-on-Trent.

Experience of working with databases.

Visual presentation skills.

Marketing qualification

The candidate attributes detailed above are considered to be non essential although training will be provided on more technical aspects of the role.

To apply for this role, please email your CV to