BID Director - Herefordshire County BID

Location: Herefordshire
Job Type: Fixed-term until January 2027 with optional extension on successful renewal of BID term
Salary: Up to 60K | Competitive salary commensurate with experience
Application Deadline: Thursday 7th July 2022

Herefordshire, tucked against the Welsh border, hugged by the Malvern Hills and the Brecon Beacons, full of rolling hills, cider country and fabulous food. With a planned programme of major investment and its newly formed Destination Business Improvement District to support it’s county wide regeneration, Herefordshire is an exciting place to be, offering an exceptional quality of life.

Herefordshire County BID wishes to recruit an enthusiastic, experienced, Director.

Applicants will need to have a successful track record of delivering results whilst working in Business Improvement Districts, Town/City/Destination Management Organisations or Tourism Marketing roles as a senior manager and leader within the organisation.

Essential to the role is the ability to engage with key stakeholders, develop strong effective relationships that deliver clear results whilst being able to provide strategic and operational management for the Herefordshire County Destination BID.

This position will be accountable to the Herefordshire County Destination BID Board reporting directly to them and the BID Chair.


A Destination Business Improvement District (BID) is a defined geographic area within which certain businesses can opt - via a democratic ballot - to provide services for their business sector to support improvements to their overall operating environment. The Destination BID will help to promote and support the delivery of tourism, culture, creativity, innovation and business over a five year term through delivering objectives outlined in the five year business plan which has been designed by the business community it represents.

The Herefordshire County BID is a not for profit company that was set up to administer the Herefordshire County Destination BID and currently represents more than 480 business premises. As well as working with the business community the company works in collaborative close partnership with Herefordshire County Council, Hereford City BID, Visit England and is responsible for the digital Visit Herefordshire platforms.

The Herefordshire County BID in November 2021 achieved a ‘Yes’ Vote with an exciting Business Plan and enters its first term in 2022. The Herefordshire County BID pledges to deliver on a range of objectives based on the views of stakeholder businesses.

The categories are:

  • Communication Attracting visitors and spend by promoting Herefordshire through intelligent and stand out marketing and building high impact and segmented campaigns with our partners to elevate our profile regionally and beyond.
  • Connection Providing unforgettable experiences by ensuring all touch points, from the initial welcome to guiding visitors to Herefordshire’s unique assets whilst maintaining the highest quality standards. This extends to the county’s fabulous attractions, market towns, outdoors spaces and wonderful providers, all of which will represent Herefordshire and impress with their exceptional customer service.
  • Collaboration Act as a powerful advocate by expanding Herefordshire’s sphere of leadership and influence to realise shared ambitions, ensuring the county is a compelling force, raising standards and affecting change, challenging the status quo and moving the agenda forward.

Job title:



Herefordshire County BID


Competitive salary commensurate with experience

Up to 60K

Contract type:

Fixed term until January 2027 with optional extension on successful renewal of BID term



Accountable to:

The Board and Chair of the Herefordshire County BID

Purpose of the role:

To provide strategic and operational management for Herefordshire County Destination BID, engaging with key stakeholders, including business levy payers, local authorities, emergency services, community representatives and charitable organisations. You will be responsible to the BID Board for the delivery of the BID Business Plan for it’s first term. You will manage contract delivery against SLA’s, KPI’s and budgets. As the BID Director you will also identify opportunities, particularly around grant funding that would be appropriate for the BID area businesses to capitalise on and report these to the Board.

Primary Responsibilities:

1. To lead the organisation, internally and externally.

2. Proactively seek opportunities to add value to BID delivery and build external relationships.

3. Manage operational teams to ensure effective and efficient delivery of the Company’s objectives, as agreed by the Board.

4. Ensure management of BID assets, finances and staff is conducted in accordance with any Company approved management systems and protocols.

5. Ensure that the Chair and Directors are briefed on operational activities (including opportunities and threats).

6. Provide regular updates on all matters of consequence to the Chair (and to the Board where appropriate). Whilst formally supporting/managing corporate governance processes including Board and advisory group meetings.

8. Monitor and manage performance of the Company against overall Business Plan and annual action/delivery plans ensuring budget targets are met.

9. Be the operational point of contact for relevant partners, and work to coordinate the aims of the Company with key county partners and stakeholders.

10. Safeguard the financial position of the BID to ensure that performance is in line with approved budgets and cash flow forecasts.

11. Oversee contractual and payment arrangements in respect of appointed contractors and suppliers.

12. Implement a communications/ marketing strategy which incorporates engagement with stakeholders and consumers in partnership with other key city partners.

13. Identify and pursue new opportunities for extending the range, benefits and financial income of the Company.

14. Lead the renewal process of the Herefordshire County BID to a Second term (2027-2032).

15. Pursue a strategy of continuous professional development.

Note: The above list is not in order of priority, and other tasks commensurate with the grade of the post may be required of the post-holder.

Person characteristics:


This role requires the ability to handle detailed information, balance multiple tasks and respond quickly to business situations and be able to work within a changing environment.

Team Player:

Work cooperatively and in partnership with others to set goals, resolve problems and make decisions that enhance the effectiveness of the business and wider city objectives.

Ethically focused:

The Director needs to demonstrate the highest standards of behavior at all times. This person will regularly be invited to attend social events representing the BID at evenings and weekends.


Positively influence others, be visible within the community, and demonstrate good listening skills, humility and the ability to accept social diversity.

Decision making:

The Director needs to support the business by quickly assessing situations as to their importance, risks and urgency and lead the business by making clear and timely decisions in the best interests of the organisation.

General information:

  • All staff are responsible for his/her own health and safety and ensuring that any employees within the team adhere to the company's Health and Safety policy ensuring that the company's Health and Safety policy is enforced within all areas of responsibility ensuring safe working practice.
  • All staff are required to positively support equality of opportunity and equity of treatment to colleagues and students in accordance with the organisation’s Equality and Diversity Policy.
  • All staff are responsible for carrying out appropriate communication and information sharing.
  • Contracted Hours: The role is a fixed term contract, working full time 40 hours per week with flexibility required on working hours.
  • Some limited national travel may be required (at the Company’s expense) for operational and training purposes, this may include infrequent overnight stays.
  • Located in Herefordshire

Apply by submitting a detailed CV along with a covering letter, setting out why you are the ideal candidate for this role to by noon on Thursday 7th July 2022 and please keep the afternoon of Tuesday 12th July 2022 available, should you be invited for an interview.

If you need any further information, then please email