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Delivering Quality, Innovation and Knowledge to the BID industry

Marketing Masterclass – Events

Event Date: March 11, 2016
Event Time: 10:00

Friday 11th March 2016, 10:00am-4:00pm
Location: Meeting Room B, i2 Offices, Beaufort House, 15 St. Botolph Street, Aldgate, London, EC31 7BB

Katie Coombes from top events company May19 is leading a full workshop on how to plan, manage and run an event. An interactive workshop with full agenda: One-day Event Management Workshop



Where to Start
Concept, vision, values and mission. SMART objectives. SWOT. Dates, Venues & Action Plan.

Business Planning
Includes a take away template/guide

Coffee Break 11am 15 mins

Your Team

Roles, responsibilities, recruitment and legal obligations

Budgets and Financial Management
Includes guidance and template, managing finances on site, tips, VAT

Ticket sales, commercial sponsorship, merchandising, managing the relationship with your sponsor

The Event Programme
Tips and general points on how to structure the programme

Lunch 1pm – 40 mins

Legal Issues

Event ownership, contracts, licenses, permissions, disability issues, equal opportunities, data protection and insurance.

More general advice and tips on the cover and claims management.

Event Production
A detailed look at the The Event Management Plan and Event Safety Plan – template, advice and tips

3pm coffee break 15 mins

Marketing, Communications & Visitor Research

Short overview

Post Event Report
What needs to be in it and why it’s vitally important


4pm ENDS

BB Members – To book your place, please enter your unique membership number in the ‘promotional code’ box to validate and receive your membership discount. If you are unsure of your membership number, then please contact the British BIDs team on 0845 1120118.



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